about

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About me:

Hi! I’m Sarah, a Toronto-based content strategist, copywriter, and blogger.

I lived in a bunch of places prior to becoming a proud Torontonian: Paris, although we sadly left before I was old enough to eat any croissants; Montreal, where I grew up a Francophone, thus ensuring that most late 80s-early 90s movie references still pass me by; Vancouver, where I was lucky enough to experience one of the city’s greatest achievements – not the 2010 Olympics, but the most consecutive days of rain in a row; and Whistler, where I once came face-to-face with a black bear while sitting on a Starbucks patio (luckily, the bear was more interested in a nearby garbage can than it was in sharing my scone).

I live Toronto with my boyfriend, our cat Shorty, and way too much kitchen stuff to ever move again. I love to cook and bake, and this blog follows my kitchen adventures (or misadventures) as I try out new recipes and techniques. When I’m not cooking, I’m out exploring Toronto, trying out new bars and restaurants, and drinking TONS of coffee.

I also work as a freelance copywriter and copyeditor. Need some writing assistance with your next project? Send me a note — I’d love to work with you!

My professional qualifications:

I am skilled at crafting memorable, vibrant messaging that allows my clients to connect with customers and reach their business objectives. I have completed dozens of copywriting projects with clients of all sizes and across sectors, including advertising and professional services.

As the former Client Relations Manager for bhasin consulting inc., a global Leadership and Inclusion consulting firm, I managed client relationships and day-to-day business operations. I used my business acumen to provides guidance on long-term strategic and operational decisions, and I designed and implemented processes to help bci achieve its strategic goals.

Copy should be interesting and effective, and the best message is often the simplest one. Together, we can create engaging and informative copy for your website, social media streams, and print or online collateral to convert your customers into fans. Click here to learn more about the services I offer, or head to the contact page to get started.

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