Let’s tell a great story
Hi! I’m Sarah (she/her), an experienced writer and content creator based in the Greater Toronto Area. Since launching my freelance writing career in 2014, I’ve had the opportunity to write compelling copy and create hundreds of pieces of strategic content with clients of all sizes and across sectors.
I write about all sorts of things, but my frequently-covered topics include emerging tech, vintage and secondhand shopping, and Canada’s cultural & culinary scene. If you’re looking for an interesting and nuanced take on one of these topics, I might be the right creator for you.
Featured Short-Form Video Work
Featured Published Work
Invest Durham – Spark Centre: Igniting Innovation in Durham Region, October 2025
Invest Durham – The Wellington Lofts: A Beautiful Space to Grown Durham Region’s Entrepreneurial Community, September 2025
Invest Durham – Brilliant Catalyst: Launching Canada’s Next Generation of Forward-Thinkers, August 2025
Invest Durham – The Future Is Brewing in Durham Region: High Tech on Tap at the Centre for Craft Beverage Innovation, June 2025
The Vintage Seeker – The truth about shipping costs: Why it’s time to rethink “free”, June 2025
Hootsuite – Experiment: Does early engagement boost reach on Instagram?, March 2025
Hootsuite – The Top 3 Ways to Schedule Instagram Reels for Later, February 2025
Canada Culinary – Celebrating Excellence at the Canadian Culinary Championship, February 2025
Canada Culinary – Discover the Seven Seasons at Newfoundland’s Fogo Island Inn, January 2025
Canada Culinary – Cheers! 8 Rural Ontario Breweries to Visit in 2025, November 2024
Ontario Culinary – 3 Holiday Adventures in Ontario’s Downtowns, November 2024
Ontario Culinary – A Delicious Weekend Away in Hastings County, October 2024
Ontario Culinary – 3 Winning Combos in Peterborough & the Kawarthas (+ 1 Bonus!), August 2024
Ontario Culinary – Flavourful Fall Escapes 90 Minutes from Toronto, July 2024
Culinary Tourism Alliance – Developing Canadian Culinary Tourism at the 2024 Taste of Place Summit, June 2024
Hootsuite – Experiment: Where Should Your Instagram Hashtags Go?, May 2024
Hootsuite – Experiment: How Many Instagram Stories Should You Post?, May 2024
Ontario Culinary – The Springwood : Farm-to-Table Excellence in Durham Region, May 2024
The Vintage Seeker – Trend Watch: Why Mid-Century Modern Never Goes Out of Style, March 2024
Hootsuite – What Is an Everything App? Complete Guide to Super Apps, January 2024
Hootsuite – The Easiest Way To Upload YouTube Shorts (Desktop + Mobile), November 2023
Hootsuite – 7 Types of Social Media and How Each Can Benefit Your Business, November 2023
Hootsuite – 276 Captions for Instagram Reels That Will Wow Your Audience – May 2023
Hootsuite – Experiment: Do Instagram Carousels Still Outperform Reels? – May 2023
Hootsuite – Why Sponsored Posts Matter (And How To Get Started) – December 2022
Hootsuite – How To Create a Strong Social Media Advocacy Program – November 2022
Hootsuite – 10 Top Tips To Help You Nail Pinterest SEO – October 2022
Hootsuite – TikTok Business vs. Personal Accounts: How To Choose – October 2022
Hootsuite – How To Run a Great Twitter Contest [Ideas + Examples] – August 2022
Hootsuite – What Is Patreon? A Creator’s Guide To Making Money in 2023 – July 2022
Contact Sarah
I’m based in the Greater Toronto Area and I work with clients across Canada. To learn more or to request my portfolio, send a message using the form and I’ll be in touch soon.
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Sarah Israel 